The swiss watchmaker Hag Heuer has officially decided not to use Tiger Woods image or brand in its future advertisements. The CEO of the company Jean-Christophe Babin advised the swiss papers that the company has noted that recent news of Tiger Woods and his personal life have taken a toll on his image.
They are thinking of replacing Tiger Woods with Leonardo Di Caprio in their ads for watches and will be closed for the holiday season. Seemingly the extramarital affairs have negatively affected Tiger Woods ability to carry his sponsors products. This really begs the question as to why Woods would take so many risks not only with his health, but exposing his wife and kids to the turmoil and for not staying faithful to his wife. Either Tiger Wood’s ego got to be in control of his life or he simply didn’t care to keep his vows and knowingly ruined his own image.
Tags: Tag Heurer Drops Tiger Woods, Sponsors Drop Tiger Woods, Tag Heuer go with Leonardo Di Caprio, news, media, golf celebrities, golf world, Tiger Woods sex scandals, Tag Heuer drop Woods.
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It would be insane to use this guy for product “imaging”. Wonder how long the press knew that this was going on? Some of the 12 women identified with him must have been repeatedly seen by people in the press but not reported. Why?