Oct. 27, 2010 During the 2008 Presidential election Obama’s campaign optimized the internet and social media which has caught on by Republicans. Even the staunch old McCain is using Twitter and Palin is on Facebook to speak to her grizzly mamas. Can Face Book which is the largest of the social media web 2.0 sites actually determine an election?
Harry Reid posts on his Facebook account as does Governor Jan Brewer, Barack Obama and even Vice President Joe Biden has been utilizing the biggest social network this year. Last week Andrew Cuomo has a big boost in his followers and it was a record of 18,000 new followers in one week.
Those who do not use social media to interact with their voters risk the fact that more people use and communicate on Facebook than those who watch television news coverage. The use of mobile phones has far more reach than just home based computers and with the new ipad, iphones, and technology today, voters can keep up with current information on the election next week.
Facebook has more than 500 million users which is the size of a small country and a great amount of people to appeal to in an election. The average user has 130 friends, and people spent over 700 billion minutes per month on Facebook. It will be interesting to see the effect social media has on this mid-term election and who used Facebook to their advantage. For those candidates who do not speak to the main stream media, Facebook is an avenue to get a brand or message across without facing voters directly.
Tags: Can Facebook determine an election, branding with Facebook, Politics and social media, 2008 Presidential election, twitter, Facebook, web 2.0, political campaigns on Facebook, Facebook users 2010, 2010 election on the internet.
Reference and Statistics: Facebook