NFL Commissioner Roger Goodell finally spoke after 10 days of silence, on NFL players incidents of domestic violence and the arrest of players.
In an increasing amount of public outcry the league won’t be handling these cases, until after the Superbowl when they attempt to get it right for a change.
After many calls for his resignation as Commissioner, Goodell remains defiant and refuses to self-deport from the NFL. Under his 8 years as Commissioner, the domestic violence charges have only increased greatly and have been covered up.
Photo: Roger Goodell, 8 years as Commissioner saw an increase in violence against women but he won’t resign.
“I got it wrong” “I’m sorry” he said after the sound of money walking out the door, when sponsors came out against the increasing violence from NFL players was too hot to handle.
As Goodell fumbled the ball in the 10 billion dollar football entertainment business, the sponsors became very concerned about the bad brand of the NFL. One player Adrian Peterson lost the endorsement of Castrol Motor Oil, Target pulled sales merchandise from their shelves in a panic over his beating his 4 year old son and police charges. A jersey switch was offered to fans for Ray Rice’s jersey in an attempt to appease an angry public.
Big sponsors like: Verizon, Campbell Soup, Radisson Hotels, Procter and Gamble, McDonalds, Nike, Budweiser and Anheuser-Busch have either pulled away or discontinued their association with players and the league ad campaign revenues will suffer.
After weeks of almost daily news of NFL players being arrested for child abuse, the incidents of domestic violence is rampant throughout the league. Women’s groups reacted strongly to the coverups of actual videos of Ray Rice knocking out his girlfriend in a casino was seen by the NFL back in July.
The NFL Saw the Entire Rice Video
But the NFL won’t admit they say the entire video and today, Roger Goodell is in a sorry state of apology still has not indicated he saw the entire hotel elevator video. Ray Rice and his girlfriend went into the elevator, the elevator video caught Rice socking her in the face rendering her unconscious. The second video shows a body on the floor of the video as Rice kicks it and handles her like a sack of potatoes while she was knocked out. It was violently disgusting to the public.
Specifically, Rice claims he described his knock out punches to his then fiancee Janay Palmer to the NFL, which were indeed described as life threatening and extremely violent.
A Light Sentence for NFL Players in Violence and Rape Cases
In the courts, the prosecutor also under scrutiny gave Rice a light slap on the wrist not offered to any other citizen, due to his stature on the Ravens team. The NFL has a battery of lawyers to handle these court cases, most through influencing judges are washed away or given light sentences of community service. NFL players hardly ever get the same justice as an ordinary citizen, they just produce too much revenue for the league.
The Ray Rice video was played over and over again on national TV networks and on the internet but has not seemed to knock any sense into the NFL executive, Roger Goodell.
NFL Sponsors Get Terrible Branding from NFL Violence
Most of the big sponsors like Campbell Soup, have family consumers and showing that they support violence directed against women is a terrible cost to their image.
Even as big time sponsors such as Anheuser-Busch Bush are withdrawing or making statements it was the sponsors who finally got to Roger Goodell, not the amount of violent attacks from the players.
Women Sports Fans -A Target Market Are Deeply Turned Off the NFL
A slew of complaints against the NFL for mishandling domestic violence against women from sponsors is the only action that has induced changes.
There are significant social media signals to the NFL and sponsors that proves this is “not a fad” but a loss of respect, trust and belief that the league handlers are taking this very seriously.
I’m Sorry Doesn’t Cut It With Abused Women
Roger Goodell’s statement on Sept. 19th, a Friday afternoon news dump, includes his “I’m Sorry” for mishandling the violence against team girlfriends and wives and in one case violence against a player’s own mother.
After Goodell’s statement on Friday, another backlash against his handling of the violence against women continued and it is not going away any time soon.
Roger Goodell Had No Concern About Violence in the Past 10 Years
Whether the players, coaches and a Commissioner, believe they are above the law, above reproach since the NFL has stood by these violent players for decades, domestic violence is not a biggie for them.
Goodell’s speech was one of an attempt to repair the brand, rather than hold their players accountable, some players facing the courts are allowed to play while others are suspended or banned for life. There is no real policy in the NFL however the response from sponsors threatening to leave millions in ad revenues behind, may change the tide.
Goodell Refuses To Resign – It’s About the NFL Ad Revenue
Goodell who has been the NFL commissioner for 8 years, has not offered to resign, a move that will be costly going forward to the Superbowl. His statement indicated the NFL will not be able to handle this mess until January 2015, after the season is finished.
Memo to Players “Don’t Punch Out Your Girlfriends or Wives”
He has sent out a memo to all players that “ Domestic violence and sexual assault are wrong. They are illegal. They are never acceptable and have no place in the NFL under any circumstances”.
Will that stop players who are beating up their children, wives, girlfriends, acquaintances or even mothers?
Goodell also claims to team up with (throw money at) several women’s groups such as the NOW-National Organization of Women to show some empathy towards battered NFL women. He is financing a National Domestic Violence Hotline and supports the National Sexual Violence Resource Center for his own players to get psychological help for their violent behaviour.
Domestic Violence Calls on The Increase Since Ray Rice Video
The calls to rape, violence centres across the country have risen greatly since the Ray Rice video was released by TMZ which was easily obtained from the casino where the attack occurred.
A New Panel to Handle NFL Policies
The NFL also hired three women advisors to the league to help write new player guidelines on conduct, violence, assaults and outline the new programs for the future.
Players Still Draw A Big Pay Check Worth Millions After Violent Acts
While Goodell finally suspended Ray Rice, he and others still draw a pay check, they are just not allowed to play the game which is a poor investment. Rather than qualify new players during the draft, doing background checks that would reveal violent behaviour the player’s value is more important. Goodell outlined an education process, a first offence 6 week ban, a second offence is a banishment for 1 year only, which is hardly enough.
NFL Brand Damages – The Viewers
Although fans will continue watching the “only game” in the USA the league’s brand has been badly damaged by it’s allowance of domestic violence. Some fans, both male and female will not be watching NFL games this season as these chaotic scandals continue to rise.
A Growing List of Violent Players in the NFL
More recent players charged or allegedly committing acts of violence include: Ray Rice, Adrian Peterson, Jonathan Dwyer, Ray McDonald and Greg Hardy.
There are numerous other players such as Thomas Henderson, Melvin Hall, Michael Vick, Darren Sharper, Aaron Hernandez who was charged with murdering two people and many others who have been protected by the NFL.
In April 2010 Ben Roethlisberger was charged with three rape charges but never faced any criminal charges nor any punishment by the NFL. Four years ago, Roger Goodell met with Pittsburg Steelers player and his lawyers which resulted in no suspension or changes in policy.
It’s all about the game and after the Superbowl, after the money pours into the league will they attend to their players who commit heinous crimes against women.
Tag: Superbowl and Domestic violence, Roger Goodell -I’m Sorry, The history of NFL criminal players, Sponsors threaten leaving NFL